NEW LINE CINEMA’S THE GOLDEN COMPASS KICKS OFF OPENING OF THE ICE RINK AT ROCKEFELLER CENTER FOR THE 2007 HOLIDAY SEASON
Film’s Star Sam Elliott to Host
New York, New York, October 3, 2007 -- The most highly anticipated film for the holidays, The Golden Compass, will have its exclusive worldwide trailer debut on October 9th at the opening of the celebrated Ice Rink at Rockefeller Center, officially kicking off the 2007-2008 holiday season.
The star of The Golden Compass, Sam Elliott, will host the evening’s festivities and lead a countdown to the unveiling of the worldwide trailer at 8:30 PM EST. The trailer will be displayed on two massive LED screens placed on either side of the world-famous Rink for guests to view for the first time.
Special events are also being planned for the same day in countries across the globe, including Italy, Japan, Germany and Holland, with a simultaneous debut of the trailer on Yahoo.com. As part of the promotion, party attendees will be eligible to win a trip to London for the world premiere of The Golden Compass on November 27th.
“The global launch of the trailer will officially begin the countdown to the film’s release, and it’s a great way to embrace the excitement that has already been building for the film,” says Rolf Mittweg, New Line Cinema’s President and COO of Worldwide Distribution and Marketing. “The Golden Compass already has a huge fan base around the world, and these events will not only feed off that energy, but also introduce new audiences to the film who may not yet be familiar with the books.”
Since it first opened on Christmas Day 1936, the Rink at Rockefeller Center has become a favorite city attraction. The first artificial outdoor skating pond to be built in New York City, today the Rink attracts more than a quarter-million people each day during the season, from October to April. The skating surface is 122 feet long and 59 feet wide and can accommodate 150 skaters at one time. The Rink is open Monday through Fridays, 9 a.m. until 10:30 p.m.; Saturdays 8:30 a.m. until midnight and Sundays 8:30 a.m. until 10 p.m. For more information on hours and fees, go to www.therinkatrockcenter.com
In addition to the debut of the trailer at the Ice Rink at Rockefeller Center, the Top of the RockÔObservation Deck will feature The Golden Compass trailer on its large screens located on the Mezzanine Level during the holiday season.
